Harnessing Video Marketing for Promotion
The next big thing online, is video marketing. Though underused by many marketers, however, it is fantastically profitable for those that do use it.
Some marketers don’t use video marketing simply because they don’t know how to get started on it. It isn’t actually that difficult and you will find it remarkably easy when you do use it.
Videos can very easily go viral and you will find yourself getting a lot of traffic from them. Plus, the search engines love video because it is very popular at the moment. You can often see a selection of videos in the top five ranking for any search term in Google.
Making the videos doesn’t have to be difficult. You can create a live action video using your mobile phone or digital camera, or if you live in the dark ages, a webcam.
By using a tool such as Camtastia or Camstudio you can capture the screen and demonstrate some software or a website. These are very effective videos because people can see what they are buying or what they need to do.
Marketing videos can be created by Windows Movie Maker, which is installed on most Windows XP and above computers or on a website such as Jing or Animoto. These websites create some fantastic videos which you can use as adverts.
The video you created needs to be concise, to the point and entertaining. You want your viewers to see your video and be captured and want to know more.
You need to know which keywords to use as tags, before you start submitting your video. This means doing some keyword research. The Google External Keyword Tool will tell you everything you need to know, or you can use your own favorite tool.
Manually, you can submit your video to various video directories, but this takes a lot of time. You could outsource it, which will get expensive, or you could use a tool to do it. Alternatively, you can use the TubeMogul website, which is free to use.
This gives you the opportunity to submit your video articles to a handful of video directories automatically. Once you have produced some videos and are established on their site you can increase the number of video directories.
After the videos are approved (and some sites will turn them down) you can then sit back and watch your videos spread all over the Internet. They will be picked up by websites and other directories that feed off these main sites, giving you more of an audience.
Set up a Google Alert for your video name and you will be surprised to see how far a single video will get you. So long as you have put your URL in the description and in the video itself, then you will get a good amount of traffic from this.
Online video marketing is emerging as a very powerful and effective method of getting traffic. It is still underused and one that you can start to use to further boost your sites in the search engines.